Week 2

Starting this week I worked a Wednesday - Friday schedule.

This week was the week of making digital portfolios for the iPad. I was given about seven print books, and was supposed to find the images in the photographers' folders on the server and make spreads/resize the spreads for digital viewing.

Considering I'm not particularly familiar with the portfolios or how anything is organized in these folders, I definitely started out pretty slowly. The only way to really learn the work was essentially to go through every folder within folder within folder and just look. Time consuming? Yes. I spent the better time of the three days at work doing this, but I finally finished the resizing of Graham's book exactly at 1:59PM just time to get out of work at 2PM. (granted, I totally skipped lunch..) Knowing photoshop/bridge like the back of my hand definitely makes the entire process faster - browsing through folders was swift, and the actions I made for resizing and saving saved hours of tedious work. In the end though, I'm glad to have done it, cause now i know the work of the photographers that I admire so much at Utopia.

Something I realized when I went to Le Book last week was that the books that we showed were very streamlined and built by the agency. I was actually surprised to see how hands on our agency really is with the talents' work. We take care of the printing, sequencing, and building of all the of the books whereas I know some other agencies have the photographers do all of that. I even did processing matching for ~70 selects to send to clients (again, thank god for actions).

Anyways - although most of my time was spent in front of a computer this week, my boss makes it a point that I get to be a part of as many aspects of the agency as possible, so for the last four hours of Thursday, I got to help out at my very first casting. The casting was for a campaign that Lisa Loftus is shooting (got to sit in with her, her assistant, and my boss for the casting). It was interesting to see how we interact with the models, I feel like it was 50/50 looks and personality when decisions were being made. My boss told me that she always tends to look for movement and versatility in the books and as much personality as possible. makes sense.

Besides work, I went to my very first laundromat a couple of hours ago, and I've realized that EVERY sunday i've been here, there seems to be some sort of Puerto Rican festival. interesting.